#WHATSAPP BUSINESS USE HOW TO#
#WHATSAPP BUSINESS USE DRIVER#

Once you create your WhatsApp Business profile, you’ll find a suite of tools you can use to scale your 1:1 messaging strategy on the platform.

Level up with ads: Use Facebook and Instagram ads that click to WhatsApp to initiate customer conversations that lead to sales.ħ WhatsApp Business account features to use.

Replicate core business processes: Identify key areas of your business that might be possible to replicate on WhatsApp.

Develop creative marketing campaigns: Engage customers with an out-of-the-box marketing campaign.

Share content via the Status feature: Use the Status feature to share content the same way you already do in your Facebook or Instagram Stories.

Support customers: You can significantly reduce your reliance on call centers by outsourcing simple customer requests and queries to a WhatsApp-powered chatbot or digital assistant.

Use digital catalogs: Create a digital catalog to help your customers discover your products or services.

Optimize your profile: Use your WhatsApp business profile to share important information about your brand and provide answers to common customer questions.

Consider these ideas for integrating WhatsApp into your social media, sales or customer service strategies. WhatsApp is more than just a place to answer one-off customer questions. Inventive ways to use WhatsApp for business

#WHATSAPP BUSINESS USE DRIVER#

Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines. When customer service is streamlined, operating expenses often shrink. WhatsApp’s messaging capability can also be a win for your internal team as customer support personnel report that they are 50% more likely to want to engage with customers via messaging platforms versus more traditional methods because it affords them the freedom to multitask. If you are looking to expand your opportunities to support customers, WhatsApp provides a seamless platform for doing so. Research from Zendesk found that leading companies offer customer support across twice as many channels as their peers. With a potential audience that large, it’s easy to engage with new prospects that may not yet be aware of all your business has to offer. WhatsApp, the most popular messaging app worldwide, has upward of two billion active users across more than 180 countries. The benefits of using WhatsApp for businessįor brands that use WhatsApp to engage with customers, there are a number of clear benefits.

#WHATSAPP BUSINESS USE HOW TO#

16 brands that demonstrate how to expertly use WhatsApp for business.7 WhatsApp Business account features to use.Inventive ways to use WhatsApp for business.The benefits of using WhatsApp for business.In this article, we’ll establish the growing importance of WhatsApp across business functions (not just marketing), showcase the ways some brands are using the app and highlight a few innovative tips for making the most of the network. Today, millions of brands are using WhatsApp Business to build personal connections with consumers at scale.

In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer.Ĭoupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways. Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences.

Whatsapp business use